BTS and UNICEF celebrate 4 years of the 'Love Myself' campaign to promote child self-esteem
“We started LOVE MYSELF as a way to reach young people and help improve their lives and rights”, said BTS, in a press release.
“During the process, we also strove to ‘LOVE MYSELF’ ourselves, and we as a team and as individuals grew as well. We hope that many people felt how the love received from others can become the power that allows them to love themselves”, they added.
The world-famous K-pop band and its record label, BIGHIT MUSIC, joined forces with UNICEF four years ago with the collective goal of helping end violence, abuse and bullying, and to promote self-esteem and well-being among children and young people globally.
Force for good
The band, who recently made worldwide headlines after participating and recording a viral music video during the 76th United Nations General Assembly opening week, has raised $3.6 million for UNICEF’s work to end violence.
They have also dedicated booths at their concert venues worldwide to provide information on how individuals can protect themselves and each other, from violence and bullying.
According to UNICEF, BTS’s personal reflections have also helped children and young people who have felt isolated, disconnected and frustrated, as their routines, education, and downtime, continue to be disrupted by COVID-19.
“When it comes to promoting self-esteem and improving mental well-being, one of the most important things you can do is just to start the conversation. The groundbreaking way in which BTS has helped spark a positive message with its ARMY is simply unmatched and incredibly invaluable,” said UNICEF Executive Director Henrietta Fore.
“We are thankful for all the work the band has done to lead this important initiative, and for all of their support for UNICEF in the last four years.”
The initiative continues
Earlier this year, BTS and BIGHIT MUSIC renewed their commitment to the campaign, pledging over $1million to UNICEF, as well as proceeds from the sale of LOVE MYSELF merchandise, and a portion of the album sales.
“We hope that the LOVE MYSELF message can continue to serve to invigorate everyone’s lives. We will be honored if all seven of us can continue this campaign to return the amazing love that we have received and give people the strength to come closer to LOVE MYSELF. We hope to keep doing what we are doing and voice what we are voicing, so we can help people find happiness and love”, BTS members said.
© UN News (2021) — All Rights ReservedOriginal source: UN News
Where next?
Browse related news topics:
Read the latest news stories:
- 85 percent of journalist killings go unpunished Saturday, November 02, 2024
- Solar Energy Saves Dairy Cooperative in Brazil's Semi-Arid Region Friday, November 01, 2024
- Transforming Africa with the Power of Education Friday, November 01, 2024
- Death Toll in Lebanon Rising From Israeli Bombardment Friday, November 01, 2024
- Knife-Edge November: Teetering on the Climate Abyss Friday, November 01, 2024
- Has the United Nations Outlived its Usefulness? Friday, November 01, 2024
- UN Remains Paralyzed as “Rogue Nations” Violate Charter & Escalate War Crimes Friday, November 01, 2024
- Sudan crisis escalates as attacks in Al Jazirah spark mass displacement Friday, November 01, 2024
- Hunger and cholera crises escalate in South Sudan, as needs surge Friday, November 01, 2024
- ‘Historic development’ in Thailand as it moves to end statelessness for nearly 500,000 people Friday, November 01, 2024
Learn more about the related issues: